Let’s make history

We’re out to set the world record for most people eating ice cream for breakfast. Because we believe more ice cream should be enjoyed before noon. So, put on your best day PJs and be a part of this historic unofficial event on Ice Cream for Breakfast Day. To be counted, all you have to do is take a pic or video of yourself eating ice cream and share it with the hashtag #IceCreamIsBreakfast between 9 a.m. and noon (wherever you live!) on Saturday, February 5.

Don’t have your fave flav at home? Our scoop shops will open nationwide at 9 a.m., including for pickup and local delivery via the Jeni’s app.

Count me in!

Jeni's Maple Soaked Pancakes Ice Cream

Maple Soaked Pancakes

Fluffy pancake bites floating in swirls of salted butter and Vermont maple syrup ice creams. A flavor so good it makes you want to dance! Made specially to heighten the enjoyment of Ice Cream for Breakfast Day. Now available in shops, online, and via the Jeni’s app for pickup and local delivery.

Order up!

Lounge vibes

Add some ice-cream-for-breakfast energy to your T-shirt drawer. Part of our collab with Berlin-based artists Ben&Julia, our limited edition shirt comes in two sizes—3XL (for adults) and adult small (for kids)—and is strictly for kicking back and relaxing (or whatever). Available online only.

Get the shirt

ICFB Collection

Need early morning ice cream inspo? These flavors are worth waking up early for. Stock up in time to celebrate Ice Cream for Breakfast Day on Saturday, Feb. 5. And don’t forget to share a pic or video of your breakfast spread with the hashtag #IceCreamIsBreakfast to make your ice cream count.

Set the table

Music for your ears

Wait, Maple Soaked Pancakes has its own hype song? Ooo-eee that’s a sweet dream! From the creative minds of Ben&Julia, this little ditty will add the perfect audio ambiance to all Ice Cream for Breakfast celebrations. Search “Ice Cream for Breakfast” on Spotify, Instagram, TikTok, YouTube, and Apple Music, but don’t get mad at us when it gets stuck in your head.