The COLORS Collection: What Does Color Taste Like?

When I walked through the Matisse Cut-Outs exhibit late last year at MoMA, I couldn’t believe how intense the colors were. I had always loved the Cut-Outs, but to see them in person? It was a revelation. I’d look at the colors, close my eyes, and actually begin to taste and smell them. (Although the Cut-Outs exhibit has ended, you can “walk” through it here.)

When I got back to my kitchen in Columbus, we set to work on the COLORS Collection: Persian Orange, Garance Vert Clair, Noir d’Ivoire, Cadmium Yellow, Ombre Brûlée, and Ultramarine Blue. The flavors are all named after actual ­paint colors, but as you can see in the image below, they aren’t literal interpretations of color. They’re just my interpretations of what orange, green, black, yellow, brown, and blue taste like.

And now, this is where you—and your emotions, experiences, and personal history—come in. When you taste these ice creams and frozen yogurts, close your eyes and think about the color you’re tasting. What do you see, smell, feel, hear, and remember? Bring your family or your date to a scoop shop, or gather around the table at home.

Have a spoonful. Take a moment. What does the color bring to life? To inspire your conversations even more, we’ve created the COLORS Collection chapbook (below), which is available in scoop shops and is included in every home shipment of the COLORS Collection.

I’ve made ice cream for about two decades now. Because of the way I work and experience everything, I see the world through scent and flavor. So, when I look at colors, I naturally begin to think What does color taste like? Then, the next thing I know, I’m making ice creams and frozen yogurts inspired by the notion! Who knows how your life is affected when you ponder what color tastes like. I hope you’ll spend some time with the COLORS Collection and find out.