The best day of the year
Join us from 9 a.m. to noon on Saturday, Feb. 1 for our annual Ice Cream for Breakfast Day festivities! We consider this day a blank check to enjoy all that’s upside-down and backward — including eating a big bowl (or cone) of ice cream first thing in the morning. (Wearing pajamas is optional, but highly encouraged.) Keep scrolling for details on the fun we’re serving up in scoop shops.
Here’s Johnny!
Blueberry Johnny Cakes
This year’s NEW featured breakfast flavor is inspired by an American cookbook staple. Fluffy, honey-kissed cornbread pancakes, toasted to griddled perfection. Then suspended in salted butter sweet cream and swirled with a bright blueberry-maple jam. Blueberry Johnny Cakes makes its scoop shop debut on Saturday, Feb. 1 (available online starting 1/27).
Need a vacation?
Parfait on the Beach
Green Smoothie ice cream layered with juicy mango sauce, Michele’s granola butter, and fresh whipped cream. Tastes like a decadent tropical smoothie bowl. Enjoy the Parfait on the Beach in select scoop shops on Ice Cream for Breakfast Day!
Celebrate at home
Ice Cream for Breakfast Collection
Don’t live near a shop? We’ll send the party to you. Create your own celebration with these six breakfast-friendly pints, including new Blueberry Johnny Cakes and fan-fave Maple Soaked Pancakes. Enjoy them on Ice Cream for Breakfast Day — and every day of the year. Available online starting 1/27.
Feel the love
Party in shops
But wait, there’s more! Our scoop shops will be loaded with fun surprises for kids and kids-at-heart alike. From special menu pairings to coloring sheets, we’ve curated an in-shop experience full of whimsy and delight.
Splendid Rewards
Bring a friend, get a scoop
Know someone who loves eating ice cream for breakfast? Refer them to our Splendid Rewards program! If they sign up and visit a scoop shop on Ice Cream for Breakfast Day, you’ll both receive a free scoop upgrade (from a Standard to a Signature) to redeem at your next visit.
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