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The best day of the year

Join us from 9 a.m. to noon on Saturday, Feb. 7 for our annual Ice Cream for Breakfast Day festivities! We consider this day a blank check to enjoy all that’s upside-down and backward — including eating a big bowl (or cone) of ice cream first thing in the morning. (Wearing pajamas is optional, but highly encouraged.) Keep scrolling for details on the fun we’re serving up in scoop shops.

Party in Shops Celebrate at Home

Wake up and smell the ice cream

House Coffee

All the rich, robust aroma of a great cup of coffee, wrapped into perfectly creamy ice cream. Made with direct trade specialty coffee and a dusting of espresso, both sourced from our friends at Verve Coffee Roasters. 

House Coffee hits shops on Ice Cream for Breakfast Day (Saturday 2/7). Available at jenis.com starting 2/2.

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Back in shops!

Maple Soaked Pancakes

The fan favorite returns to shops for our Ice Cream for Breakfast Day celebration. A satisfying swirl of salted butter and maple syrup creams loaded with fluffy pancake pieces.

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Celebrate at home

Ice Cream for Breakfast Collection

Don’t live near a shop? We’ll send the party to you. Ship these six breakfast-friendly pints, including new House Coffee and fan-fave Maple Soaked Pancakes. Perfect for enjoying on Ice Cream for Breakfast Day — and every day of the year.

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Feel the love

Party in shops

But wait, there’s more! Our scoop shops will be loaded with fun surprises for kids and kids-at-heart alike. From special menu pairings to coloring sheets, we’ve curated an in-shop experience full of whimsy and delight.

Join the fun

Jeni’s + Verve Coffee

A splendid giveaway

Party with us on Ice Cream for Breakfast Day for a chance to win free ice cream and coffee for a year! To enter, download the Jeni’s app and sign up for our Splendid Rewards program. Then, at our Ice Cream for Breakfast Day celebration, scan your rewards app at checkout. You’ll be entered to win:

• A digital coupon you can redeem 52 times at any Jeni’s shop for a free Signature (3 half scoops). That’s free ice cream once a week for a whole year!

• A 12-month subscription from Verve Coffee Roasters, with 12 oz of specialty coffee delivered to you every 4 weeks.

Join Splendid Rewards