When you see a color, what do you think you will taste?

Will the color be sweet, sour, or bitter? Maybe tart? What about mossy, toasted, fruity, or comforting? The taste of a color is always in the eye of the beholder. With that in mind, we created the COLORS Collection—six ice creams and frozen yogurts that will inspire you to ask yourself, what does color taste like?

Read More