The best day of the year
Join us from 9 a.m. to noon on Saturday, Feb. 1 for our annual Ice Cream for Breakfast Day festivities! We consider this day a blank check to enjoy all that’s upside-down and backward — including eating a big bowl (or cone) of ice cream first thing in the morning. (Wearing pajamas is optional, but highly encouraged.) Keep scrolling for details on the fun we’re serving up in scoop shops.
Feel the love
Party in shops
But wait, there’s more! Our scoop shops will be loaded with fun surprises for kids and kids-at-heart alike. From special menu pairings to coloring sheets, we’ve curated an in-shop experience full of whimsy and delight.
Splendid Rewards
Bring a friend, get a scoop
Know someone who loves eating ice cream for breakfast? Refer them to our Splendid Rewards program! If they sign up and visit a scoop shop on Ice Cream for Breakfast Day, you’ll both receive a free scoop upgrade (from a Standard to a Signature) to redeem at your next visit.
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