The best day of the year
Join us from 9 a.m. to noon on Saturday, Feb. 7 for our annual Ice Cream for Breakfast Day festivities! We consider this day a blank check to enjoy all that’s upside-down and backward — including eating a big bowl (or cone) of ice cream first thing in the morning. (Wearing pajamas is optional, but highly encouraged.) Keep scrolling for details on the fun we’re serving up in scoop shops.
Feel the love
Party in shops
But wait, there’s more! Our scoop shops will be loaded with fun surprises for kids and kids-at-heart alike. From special menu pairings to coloring sheets, we’ve curated an in-shop experience full of whimsy and delight.

Jeni’s + Verve Coffee
A splendid giveaway
Party with us on Ice Cream for Breakfast Day for a chance to win free ice cream and coffee for a year! To enter, download the Jeni’s app and sign up for our Splendid Rewards program. Then, at our Ice Cream for Breakfast Day celebration, scan your rewards app at checkout. You’ll be entered to win:
• A digital coupon you can redeem 52 times at any Jeni’s shop for a free Signature (3 half scoops). That’s free ice cream once a week for a whole year!
• A 12-month subscription from Verve Coffee Roasters, with 12 oz of specialty coffee delivered to you every 4 weeks.


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